New environments are some of the easiest ways to create a new hook. Unless you physically never move, ever, this will work for you…
SFR 272: 10 Common Product-Marketing Mistakes
Understanding some simple ‘laws’ around marketing greatly increases the chance of a successful product. It’s not a linear scale. It’s exponential. A small principle massively determines a products outcome…
SFR 265: My Typical Cart-Close Sequence
EVERY product, whether or not you’re in the middle of a launch, needs a cart-close sequence. Here’s typical one I use…
SFR 215: My Favorite Book
The famous “book story” was finally filmed. No one get offended on me…
SFR 210: Quick Targeting Checklist
Before I even decide to start selling a product, I run through this brief checklist to know if it’s even worth pursuing…