The offer is a two-way agreement, not a beg-session to get anyone to buy from you. Here’s when I STOP customizing my offers…
SFR 289: What’s A Funnel?
A funnel isn’t a series of web pages. That’s a method (albeit a very powerful one). Today I wanna teach you what a ‘sales funnel’ actually is!
SFR 285: My Own Life Makes The Best Hook
New environments are some of the easiest ways to create a new hook. Unless you physically never move, ever, this will work for you…
SFR 278: Do I Have Too Much Follow-Up?
I’m frequently asked when someone is following up too often. Here’s my answer, some stats, and a few guidelines to consider…
SFR 275: What Content Goes Where
You can publish the exact same content on multiple platforms and get completely different reactions from your audience. Why?!
SFR 271: Fight For, Fight Against
One of the simplest ways to create the noise needed for large sales, is to get public about what you’re fighting for, and against. You’ll find the added polarity CAN carry your product faster and further than you could on your own…