Although ALL Offers can use a facelift, the main driver of a purchase isn’t the offer itself… So your offer may be good enough to sell already. Here’s two common things that really keep people from selling…
SFR 289: What’s A Funnel?
A funnel isn’t a series of web pages. That’s a method (albeit a very powerful one). Today I wanna teach you what a ‘sales funnel’ actually is!
SFR 278: Do I Have Too Much Follow-Up?
I’m frequently asked when someone is following up too often. Here’s my answer, some stats, and a few guidelines to consider…
SFR 272: 10 Common Product-Marketing Mistakes
Understanding some simple ‘laws’ around marketing greatly increases the chance of a successful product. It’s not a linear scale. It’s exponential. A small principle massively determines a products outcome…
SFR 271: Fight For, Fight Against
One of the simplest ways to create the noise needed for large sales, is to get public about what you’re fighting for, and against. You’ll find the added polarity CAN carry your product faster and further than you could on your own…