Although ALL Offers can use a facelift, the main driver of a purchase isn’t the offer itself… So your offer may be good enough to sell already. Here’s two common things that really keep people from selling…
SFR 289: What’s A Funnel?
A funnel isn’t a series of web pages. That’s a method (albeit a very powerful one). Today I wanna teach you what a ‘sales funnel’ actually is!
SFR 278: Do I Have Too Much Follow-Up?
I’m frequently asked when someone is following up too often. Here’s my answer, some stats, and a few guidelines to consider…
SFR 274: A Marketer’s Role
When you get down to the core of it, the list of roles Marketing owns is actually quite small. Powerful, but short.
SFR 273: Simple Marketing Math
After the basic marketing principles are learned, tracking effectiveness really just comes down to simple numbers…
SFR 272: 10 Common Product-Marketing Mistakes
Understanding some simple ‘laws’ around marketing greatly increases the chance of a successful product. It’s not a linear scale. It’s exponential. A small principle massively determines a products outcome…