A funnel isn’t a series of web pages. That’s a method (albeit a very powerful one). Today I wanna teach you what a ‘sales funnel’ actually is!
SFR 278: Do I Have Too Much Follow-Up?
I’m frequently asked when someone is following up too often. Here’s my answer, some stats, and a few guidelines to consider…
SFR 274: A Marketer’s Role
When you get down to the core of it, the list of roles Marketing owns is actually quite small. Powerful, but short.
SFR 273: Simple Marketing Math
After the basic marketing principles are learned, tracking effectiveness really just comes down to simple numbers…
SFR 272: 10 Common Product-Marketing Mistakes
Understanding some simple ‘laws’ around marketing greatly increases the chance of a successful product. It’s not a linear scale. It’s exponential. A small principle massively determines a products outcome…
SFR 271: Fight For, Fight Against
One of the simplest ways to create the noise needed for large sales, is to get public about what you’re fighting for, and against. You’ll find the added polarity CAN carry your product faster and further than you could on your own…