This is one of my favorite, brilliant marketing stories!
SFR 281: Using OPE (Other People’s Events)
How am I using the Perfect Presentation Script in OTHER people’s funnels?
SFR 263: Campaign Follow-Through
A campaign is nothing more than orchestrated noise around your product. Here’s an example of how to keep a campaign going when everything is going well…
SFR 259: Part 2 – Designing Your Value Ladder
Follow along and create your own Value Ladder as I show you how I designed my personal one.
SFR 254: My Dream Customer Criteria
Deciding WHAT you’ll sell shouldn’t even be considered until you’re hyper clear on WHO you’ll serve…