New environments are some of the easiest ways to create a new hook. Unless you physically never move, ever, this will work for you…
SFR 272: 10 Common Product-Marketing Mistakes
Understanding some simple ‘laws’ around marketing greatly increases the chance of a successful product. It’s not a linear scale. It’s exponential. A small principle massively determines a products outcome…
SFR 236: Examples Of Sales Messages In Each Industry
These are some quick methods to create a sales message in each industry…
SFR 222: Credentials Not Required
I frequently get interviewed by new content creators. The purpose of this episode is that everything I show you is completely learnable and doable by YOU…
SFR 215: My Favorite Book
The famous “book story” was finally filmed. No one get offended on me…
SFR 198: The SECOND Origin Story
Each market has it’s own history. Here’s how to leverage the second origin story to sell more…