Although ALL Offers can use a facelift, the main driver of a purchase isn’t the offer itself… So your offer may be good enough to sell already. Here’s two common things that really keep people from selling…
SFR 294: Fulfillment Hacks
I believe that there are three major roles in every business. They all work together and they all talk together, but they are three VERY different systems.
SFR 290: How To Position Content
Consistent publishing can feel like a chore. Lemme show you how I position my shows to attract future buyers.
SFR 288: The Two Worlds Of Marketing
Spending money on branding alone is DUMB, RECKLESS, and UNTRACEABLE… Here’s why… The general advertising community believes in writing poetic and cute ads. “You know they’re wrong. You know it to a dollar” – David Ogilvy
SFR 285: My Own Life Makes The Best Hook
New environments are some of the easiest ways to create a new hook. Unless you physically never move, ever, this will work for you…
SFR 274: A Marketer’s Role
When you get down to the core of it, the list of roles Marketing owns is actually quite small. Powerful, but short.