When you get down to the core of it, the list of roles Marketing owns is actually quite small. Powerful, but short.
SFR 273: Simple Marketing Math
After the basic marketing principles are learned, tracking effectiveness really just comes down to simple numbers…
SFR 272: 10 Common Product-Marketing Mistakes
Understanding some simple ‘laws’ around marketing greatly increases the chance of a successful product. It’s not a linear scale. It’s exponential. A small principle massively determines a products outcome…
SFR 271: Fight For, Fight Against
One of the simplest ways to create the noise needed for large sales, is to get public about what you’re fighting for, and against. You’ll find the added polarity CAN carry your product faster and further than you could on your own…
SFR 263: Campaign Follow-Through
A campaign is nothing more than orchestrated noise around your product. Here’s an example of how to keep a campaign going when everything is going well…
SFR 262: The 3 Day Design Challenge Winner
In this interview I get to chat with the winner of my 3-day design challenge, Sal Peer, AND review his funnel. He did an epic job in this challenge…