Consistent publishing can feel like a chore. Lemme show you how I position my shows to attract future buyers.
SFR 288: The Two Worlds Of Marketing
Spending money on branding alone is DUMB, RECKLESS, and UNTRACEABLE… Here’s why… The general advertising community believes in writing poetic and cute ads. “You know they’re wrong. You know it to a dollar” – David Ogilvy
SFR 285: My Own Life Makes The Best Hook
New environments are some of the easiest ways to create a new hook. Unless you physically never move, ever, this will work for you…
SFR 274: A Marketer’s Role
When you get down to the core of it, the list of roles Marketing owns is actually quite small. Powerful, but short.
SFR 273: Simple Marketing Math
After the basic marketing principles are learned, tracking effectiveness really just comes down to simple numbers…
SFR 272: 10 Common Product-Marketing Mistakes
Understanding some simple ‘laws’ around marketing greatly increases the chance of a successful product. It’s not a linear scale. It’s exponential. A small principle massively determines a products outcome…