This is one of my favorite, brilliant marketing stories!
SFR 274: A Marketer’s Role
When you get down to the core of it, the list of roles Marketing owns is actually quite small. Powerful, but short.
SFR 263: Campaign Follow-Through
A campaign is nothing more than orchestrated noise around your product. Here’s an example of how to keep a campaign going when everything is going well…
SFR 259: Part 2 – Designing Your Value Ladder
Follow along and create your own Value Ladder as I show you how I designed my personal one.
SFR 254: My Dream Customer Criteria
Deciding WHAT you’ll sell shouldn’t even be considered until you’re hyper clear on WHO you’ll serve…
SFR 247: Acts Of Marketing
You walk into a group of people (your dream market)… what do you say and do to get their attention?