Spending money on branding alone is DUMB, RECKLESS, and UNTRACEABLE… Here’s why… The general advertising community believes in writing poetic and cute ads. “You know they’re wrong. You know it to a dollar” – David Ogilvy
SFR 285: My Own Life Makes The Best Hook
New environments are some of the easiest ways to create a new hook. Unless you physically never move, ever, this will work for you…
SFR 282: The 2nd Millionaire In America
This is one of my favorite, brilliant marketing stories!
SFR 198: The SECOND Origin Story
Each market has it’s own history. Here’s how to leverage the second origin story to sell more…