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history of marketing

SFR 288 The Two Worlds Of Marketing

November 26, 2019

SFR 288: The Two Worlds Of Marketing

Spending money on branding alone is DUMB, RECKLESS, and UNTRACEABLE… Here’s why… The general advertising community believes in writing poetic and cute ads. “You know they’re wrong. You know it to a dollar” – David Ogilvy

Category iconBusiness Lessons,  Pathways to Success Tag iconbusiness funding,  business goals,  business owner,  business strategy,  business systems,  business tools,  direct response marketing,  history of marketing,  marketing,  marketing strategy,  marketing your offer

SFR 285 My Own Life Makes The Best Hook

October 29, 2019

SFR 285: My Own Life Makes The Best Hook

New environments are some of the easiest ways to create a new hook. Unless you physically never move, ever, this will work for you…

Category iconBusiness Lessons,  Pathways to Success Tag iconad campaigns,  ad traffic,  business,  business strategy,  false beliefs,  growing your business,  history of marketing,  how to sell,  income,  marketing,  marketing strategy,  origin story,  public speaking,  revenue,  scientific selling,  story telling,  successful business

SFR 282 The 2nd Millionaire In America

October 8, 2019

SFR 282: The 2nd Millionaire In America

This is one of my favorite, brilliant marketing stories!

Category iconBusiness Lessons,  Pathways to Success Tag iconad campaigns,  business strategy,  campaign,  campaign design,  event marketing,  Evergreen campaigns,  history of marketing,  launch campaign,  marketing strategy,  marketing your offer,  product launch

SFR 198 The SECOND Origin Story

December 7, 2018

SFR 198: The SECOND Origin Story

Each market has it’s own history. Here’s how to leverage the second origin story to sell more…

Category iconOffer Creation Tag iconClaude Hopkins,  history of marketing,  offer creation,  origin story,  scientific selling

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I'm a family guy in my late 20's who learned how to sell more by building sales funnels. During college I created my own business helping businesses with their sales funnels. Quickly, I realized that I was onto something. My clients sold more, worked less for the sale, and their customers were being served more. Since internet sales funnels are only now getting the light they deserve, I actively look for ways to fill the world with more of them. Learn more about me here.

Recent Posts

  • SFR 290: How To Position Content
  • SFR 289: What’s A Funnel?
  • SFR 288: The Two Worlds Of Marketing
  • SFR 287: The Two Worlds Of Entrepreneurship
  • SFR 286: The Study Of Money

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