Here’s a walkthrough of how my offer evolved after something I realized while building funnels for Russell (and his clients)…
SFR 292: To Customize, Or Not To Customize
The offer is a two-way agreement, not a beg-session to get anyone to buy from you. Here’s when I STOP customizing my offers…
SFR 277: How I Prepare To Speak
Here’s a snapshot of the mental stuff I do to stay in the game before I speak on any stage…
SFR 275: What Content Goes Where
You can publish the exact same content on multiple platforms and get completely different reactions from your audience. Why?!
SFR 250: Living Legends
I have the incredible honor of speaking at Carnegie Hall in September with MARTHA STEWART, MICHAEL E GERBER, DAN KENNEDY, HAL ELROD, and other beasts. I’m beyond humbled by this. Here’s the full scoop…
SFR 234: Eustress, And The Wall
It’s unlikely that any of us will voluntarily put ourselves in a position of “growth-pain.” However, we need to grow. Here’s how I put my back against the wall…