This is one of my favorite, brilliant marketing stories!
SFR 274: A Marketer’s Role
When you get down to the core of it, the list of roles Marketing owns is actually quite small. Powerful, but short.
SFR 247: Acts Of Marketing
You walk into a group of people (your dream market)… what do you say and do to get their attention?
SFR 244: Offer Or Die
I’m going to show you a deep look into the top of my Value Ladder and the offer we’re selling there (and why)…
SFR 230: Designing A Launch Campaign
If people are learning about your product for the first time, on the day it launches, it’s a massive blow to your sales…