This is one of my favorite, brilliant marketing stories!
SFR 274: A Marketer’s Role
When you get down to the core of it, the list of roles Marketing owns is actually quite small. Powerful, but short.
SFR 263: Campaign Follow-Through
A campaign is nothing more than orchestrated noise around your product. Here’s an example of how to keep a campaign going when everything is going well…
SFR 247: Acts Of Marketing
You walk into a group of people (your dream market)… what do you say and do to get their attention?
SFR 243: CASE STUDY: 7 Day Launch
I thought it’d be cool to document what is happening during our 7 day launch of OfferMind Masterclass. The good and the bad…
SFR 230: Designing A Launch Campaign
If people are learning about your product for the first time, on the day it launches, it’s a massive blow to your sales…