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SFR 297: Your Offer Might Be Good Enough Already
Although ALL Offers can use a facelift, the main driver of a purchase isn't the offer itself... So your offer may be good enough to sell already. Here's two common things that really keep people from selling...
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SFR 296: The First Day Of Onboarding
Here's the plan people receive after they join OfferLab. See how you can use what I'm doing in your own business.
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SFR 295: The Day After The Million Dollar Day
You CAN sell too fast. Although I'd rather have that problem instead of no sales, here's how I kept the biz alive while we rebuilt our business structures...
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SFR 294: Fulfillment Hacks
I believe that there are three major roles in every business. They all work together and they all talk together, but they are three VERY different systems.
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SFR 293: How My Offer Evolved
Here's a walkthrough of how my offer evolved after something I realized while building funnels for Russell (and his clients)...
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SFR 292: To Customize, Or Not To Customize
The offer is a two-way agreement, not a beg-session to get anyone to buy from you. Here's when I STOP customizing my offers...
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SFR 291: Shocking Customer Support Tickets (Use Caution)
We have a whiteboard of the funniest support tickets over the years. This is a collection of the rude, hilarious, and shocking things that have come through support...
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SFR 290: How To Position Content
Consistent publishing can feel like a chore. Lemme show you how I position my shows to attract future buyers.
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SFR 289: What’s A Funnel?
A funnel isn't a series of web pages. That's a method (albeit a very powerful one). Today I wanna teach you what a 'sales funnel' actually is!
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SFR 288: The Two Worlds Of Marketing
Spending money on branding alone is DUMB, RECKLESS, and UNTRACEABLE... Here's why... The general advertising community believes in writing poetic and cute ads. "You know they're wrong. You know it to a dollar" - David Ogilvy